Blog about how to start a business
How to Start a BusinessTaught at Wharton about how to start a business
 
   
"A very useful and powerful tool to read before and during the building of a company."

— Roland Van der Meer
Partner at Fuse Capital


"Reading this book was like having a long late night chat with an experienced friend who's started many companies, succeeded and failed, and is giving you all the advice you need to take that first step and make it a good one. Trust me, if you're starting a venture of any kind, get this book, and it will ease your anxiety, increase your confidence, and help you attack!"
Read Hardik's full review here.

— Hardik Chaudhari
Entrepreneur


"I think you guys have set yourselves apart by offering very pragmatic and detailed guidance in plain English. Your inclusion of relevant, real-world examples/tools/services--coupled with your website resources--makes it easy for someone to take action immediately, which is incredibly valuable for a would-be entrepreneur who might be on the fence about getting started."

— Eric Engineer
Senior Associate at Sevin Rosen Funds


"There's material in Fundamentals for Founders that I've never seen covered elsewhere in such depth. This is definitely an eye-opening must read for anyone running a business."

— Tom Wilson
Managing Partner of Goodman & Co.


"Dan and Peter explain the big picture, then give hands-on advice on executing. Always focused on action, very practical. A must-read for any person looking to build a business."

— Desmond Fang
Vice President, New Asia Partners. Private Equity Group in Shanghai and Hong Kong


"Perfect for anyone looking to start something. Read this book, run with its ideas, then refer to it as you execute."

— Jack Sheu
Business Manager, Kijiji.com


 

 
* Excerpts from this book are used as part of the Penn Engineering Executive Masters in Technology Program, co-sponsored by the Wharton School, which has consistently been ranked the world’s top business school by the Financial Times. Privacy Policy | Contact
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